The language of advertising : written texts / Angela Goddard.
This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts. Previous ed.: 1998
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Routledge,
2002.
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| Edition: | 2nd ed. |
| Series: | Intertext
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| Subjects: | |
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