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Managing customer relationship...
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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
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Bibliographic Details
Main Author:
Peppers, Don
Other Authors:
Rogers, Martha, Ph.D
Format:
Book
Language:
English
Published:
New Jersey ; [Chichester] :
Wiley,
2004.
Subjects:
Customer relations
>
Management
Consumers' preferences
Relationship marketing
Marketing information systems
Information storage and retrieval systems
>
Marketing
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