APA (7th ed.) Citation

Peppers, D., & Rogers, M. (2004). Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers: A strategic framework. Wiley.

Chicago Style (17th ed.) Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships : A Strategic Framework / Don Peppers, Martha Rogers: A Strategic Framework. New Jersey ; [Chichester]: Wiley, 2004.

MLA (9th ed.) Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships : A Strategic Framework / Don Peppers, Martha Rogers: A Strategic Framework. Wiley, 2004.

Warning: These citations may not always be 100% accurate.