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The handbook of marketing rese...
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The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
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Bibliographic Details
Other Authors:
Grover, Rajiv, 1953-
,
Vriens, Marco
Format:
Book
Language:
English
Published:
London :
SAGE,
2006.
Subjects:
Marketing research
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