Library Catalogue Plus

APA (7th ed.) Citation

Grover, R., & Vriens, M. (2006). The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens: Uses, misuses, and future advances. SAGE.

Chicago Style (17th ed.) Citation

Grover, Rajiv, and Marco Vriens. The Handbook of Marketing Research : Uses, Misuses, and Future Advances / Edited by Rajiv Grover, Marco Vriens: Uses, Misuses, and Future Advances. London: SAGE, 2006.

MLA (9th ed.) Citation

Grover, Rajiv, and Marco Vriens. The Handbook of Marketing Research : Uses, Misuses, and Future Advances / Edited by Rajiv Grover, Marco Vriens: Uses, Misuses, and Future Advances. SAGE, 2006.