Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. the truth about the 100 biggest branding mistakes of all time /

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Bibliographic Details
Main Author: Haig, Matt
Format: Book
Language:English
Published: London : Kogan Page, 2003,
Subjects:
Brand name products > Marketing
Brand loyalty
Brand choice
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Pilkington Library

Availability details from Pilkington Library
Shelfmark: 658.827/HAI
Copy number Shelving location Availability
Copy [0403305802] Unknown On Shelf
Copy [0403305799] Unknown On Shelf
Copy [0403305810] Unknown On Shelf

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