APA (7th ed.) Citation

Haig, M. (2003). Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig: The truth about the 100 biggest branding mistakes of all time. Kogan Page.

Chicago Style (17th ed.) Citation

Haig, Matt. Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time / Matt Haig: The Truth About the 100 Biggest Branding Mistakes of All Time. London: Kogan Page, 2003.

MLA (9th ed.) Citation

Haig, Matt. Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time / Matt Haig: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan Page, 2003.

Warning: These citations may not always be 100% accurate.