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Niche envy : marketing discrim...
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Niche envy : marketing discrimination in the digital age / Joseph Turow.
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Bibliographic Details
Main Author:
Turow, Joseph
Format:
Book
Language:
English
Published:
Cambridge, Mass. ; London :
MIT,
2006.
Subjects:
Consumer profiling
Market segmentation
Marketing
>
Technological innovations
Customer services
>
Technological innovations
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