Sutherland, M., & Sylvester, A. K. (2000). Advertising and the mind of the consumer what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester: What works, what doesn't, and why (2nd ed.). Allen & Unwin.
Chicago Style (17th ed.) CitationSutherland, Max, and Alice K. Sylvester. Advertising and the Mind of the Consumer What Works, What Doesn't, and Why / Max Sutherland and Alice K. Sylvester: What Works, What Doesn't, and Why. 2nd ed. St. Leonards, NSW: Allen & Unwin, 2000.
MLA (9th ed.) CitationSutherland, Max, and Alice K. Sylvester. Advertising and the Mind of the Consumer What Works, What Doesn't, and Why / Max Sutherland and Alice K. Sylvester: What Works, What Doesn't, and Why. 2nd ed. Allen & Unwin, 2000.
Warning: These citations may not always be 100% accurate.