Integrated marketing communications the holistic approach / Tony Yeshin.
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinneman,
1998.
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| Series: | CIM Student S.
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| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=296730 |
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