APA (7th ed.) Citation

Yeshin, T. (1998). Integrated marketing communications the holistic approach / Tony Yeshin: The holistic approach. Butterworth-Heinneman.

Chicago Style (17th ed.) Citation

Yeshin, Tony. Integrated Marketing Communications the Holistic Approach / Tony Yeshin: The Holistic Approach. Oxford: Butterworth-Heinneman, 1998.

MLA (9th ed.) Citation

Yeshin, Tony. Integrated Marketing Communications the Holistic Approach / Tony Yeshin: The Holistic Approach. Butterworth-Heinneman, 1998.

Warning: These citations may not always be 100% accurate.