Marketing strategy and competitive positioning

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Bibliographic Details
Main Author: Hooley, Graham J.
Other Authors: Piercy, Nigel, Nicoulaud, Brigitte
Format: eBook
Language:English
Published: Harlow : Financial Times Prentice Hall, 2007.
Edition:4th ed. /
Subjects:
Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9781408211946
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