Hooley, G. J., Piercy, N., & Nicoulaud, B. (2007). Marketing strategy and competitive positioning (4th ed.). Financial Times Prentice Hall.
Chicago Style (17th ed.) CitationHooley, Graham J., Nigel Piercy, and Brigitte Nicoulaud. Marketing Strategy and Competitive Positioning. 4th ed. Harlow: Financial Times Prentice Hall, 2007.
MLA (9th ed.) CitationHooley, Graham J., et al. Marketing Strategy and Competitive Positioning. 4th ed. Financial Times Prentice Hall, 2007.
Warning: These citations may not always be 100% accurate.