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Nudge : improving decisions ab...
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Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein.
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Bibliographic Details
Main Author:
Thaler, Richard H. 1945-
Other Authors:
Sunstein, Cass R.
Format:
Book
Language:
English
Published:
London :
Penguin,
2009.
Edition:
New international ed.
Subjects:
Choice (Psychology)
Influence (Psychology)
Persuasion (Psychology)
Social psychology.
Choice (Psychology)
>
Social aspects.
Choice (Psychology)
>
Economic aspects.
Decision making.
Consumer behavior.
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