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Brand enigma : decoding the se...
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Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey.
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Bibliographic Details
Main Author:
Bruce, Duncan, 1951-
Other Authors:
Harvey, David, 1945-
Format:
Book
Language:
English
Published:
Chichester ; Hoboken, NJ :
Wiley,
c2008.
Subjects:
Branding (Marketing)
Business names.
Corporate image.
Organizational effectiveness.
Creative ability in business.
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