APA (7th ed.) Citation

Bruce, D., & Harvey, D. (2008). Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey: Decoding the secrets of your brand. Wiley.

Chicago Style (17th ed.) Citation

Bruce, Duncan, and David Harvey. Brand Enigma : Decoding the Secrets of Your Brand / Duncan Bruce and David Harvey: Decoding the Secrets of Your Brand. Chichester ; Hoboken, NJ: Wiley, 2008.

MLA (9th ed.) Citation

Bruce, Duncan, and David Harvey. Brand Enigma : Decoding the Secrets of Your Brand / Duncan Bruce and David Harvey: Decoding the Secrets of Your Brand. Wiley, 2008.

Warning: These citations may not always be 100% accurate.