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Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny.

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Bibliographic Details
Main Author: Sunderland, P. L. (Patricia L.)
Other Authors: Denny, Rita Mary Taylor, 1956-
Format: Book
Language:English
Published: Walnut Creek, CA : Left Coast Press, c2007.
Subjects:
Business anthropology > Research.
Consumers > Research.
Anthropology > Methodology.
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