The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, NJ ; London :
Lawrence Erlbaum,
c2004.
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| Series: | Advertising and consumer psychology.
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| Subjects: | |
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