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Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley.
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. ; London :
Lawrence Erlbaum,
2004.
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| Series: | Advertising and consumer psychology
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| Subjects: | |
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Pilkington Library
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Shelfmark:
796.0698/SPO |
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Copy [0403778042]
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