Kahle, L. R., & Riley, C. (2004). Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley. Lawrence Erlbaum.
Chicago Style (17th ed.) CitationKahle, Lynn R., and Chris Riley. Sports Marketing and the Psychology of Marketing Communication / Edited by Lynn R. Kahle, Chris Riley. Mahwah, N.J. ; London: Lawrence Erlbaum, 2004.
MLA (9th ed.) CitationKahle, Lynn R., and Chris Riley. Sports Marketing and the Psychology of Marketing Communication / Edited by Lynn R. Kahle, Chris Riley. Lawrence Erlbaum, 2004.
Warning: These citations may not always be 100% accurate.