Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.

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Bibliographic Details
Other Authors: Woodside, Arch G., Megehee, Carol, Ogle, Alfred
Format: Book
Language:English
Published: Bingley : Emerald, 2009.
Series:Advances in culture, tourism and hospitality research ; v. 3.
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