Woodside, A. G., Megehee, C., & Ogle, A. (2009). Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle. Emerald.
Chicago Style (17th ed.) CitationWoodside, Arch G., Carol Megehee, and Alfred Ogle. Perspectives on Cross-cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research / Edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle. Bingley: Emerald, 2009.
MLA (9th ed.) CitationWoodside, Arch G., et al. Perspectives on Cross-cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research / Edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle. Emerald, 2009.