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New food product development :...
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New food product development : from concept to marketplace / Gordon W. Fuller.
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Bibliographic Details
Main Author:
Fuller, Gordon W.
Format:
Book
Language:
English
Published:
Boca Raton, Fla. ; London :
CRC,
c2011.
Edition:
3rd ed.
Subjects:
Food
>
Marketing.
Food
>
Research.
New products
>
Marketing.
Product management.
Food industry and trade
>
Technological innovations.
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