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Marketing theory : a student t...
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Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
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Bibliographic Details
Other Authors:
Baker, Michael J. (Michael John), 1935-
,
Saren, Michael
Format:
Book
Language:
English
Published:
Los Angeles :
SAGE,
2010.
Edition:
2nd ed.
Subjects:
Marketing.
Marketing
>
History.
Marketing
>
Philosophy.
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