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Brand atlas : branding intelli...
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Brand atlas : branding intelligence made visible / Alina Wheeler and Joel Katz.
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Bibliographic Details
Main Author:
Wheeler, Alina, 1948-
Other Authors:
Katz, Joel
Format:
Book
Language:
English
Published:
Hoboken, NJ :
Wiley,
c2011.
Subjects:
Brand name products.
Branding (Marketing)
Trademarks
>
Design.
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