Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.

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Bibliographic Details
Main Author: McDonald, Malcolm, 1938-
Other Authors: Wilson, Hugh, 1962-
Format: Book
Language:English
Published: Chichester, West Sussex, U.K. ; [Hoboken, N.J.] : Wiley, 2011.
Edition:7th ed.
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