APA (7th ed.) Citation

McDonald, M., & Wilson, H. (2011). Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson: How to prepare them, how to use them (7th ed.). Wiley.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Hugh Wilson. Marketing Plans : How to Prepare Them, How to Use Them / Malcolm McDonald, Hugh Wilson: How to Prepare Them, How to Use Them. 7th ed. Chichester, West Sussex, U.K. ; [Hoboken, N.J.]: Wiley, 2011.

MLA (9th ed.) Citation

McDonald, Malcolm, and Hugh Wilson. Marketing Plans : How to Prepare Them, How to Use Them / Malcolm McDonald, Hugh Wilson: How to Prepare Them, How to Use Them. 7th ed. Wiley, 2011.

Warning: These citations may not always be 100% accurate.