Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch .
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York ; London :
Lawrence Erlbaum Associates ,
2005.
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| Series: | Advertising and consumer psychology
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| Subjects: | |
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