Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England : New York :
Financial Times/Prentice Hall,
c2012.
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| Edition: | 2nd ed. |
| Subjects: | |
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