APA (7th ed.) Citation

Keller, K. L., Aperia, T., & Georgson, M. (2012). Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson: A European perspective (2nd ed.). Financial Times/Prentice Hall.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, Tony Aperia, and Mats Georgson. Strategic Brand Management : A European Perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson: A European Perspective. 2nd ed. Harlow, England : New York: Financial Times/Prentice Hall, 2012.

MLA (9th ed.) Citation

Keller, Kevin Lane, et al. Strategic Brand Management : A European Perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson: A European Perspective. 2nd ed. Financial Times/Prentice Hall, 2012.

Warning: These citations may not always be 100% accurate.