Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin,
c2012.
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| Edition: | 9th ed., Global ed. / |
| Subjects: | |
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