APA (7th ed.) Citation

Belch, G. E., Belch, M. A., & Dietzel, J. (2012). Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch: An integrated marketing communications perspective (9th ed., Global ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Belch, George E., Michael A. Belch, and Jorg Dietzel. Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch: An Integrated Marketing Communications Perspective. 9th ed., Global ed. New York: McGraw-Hill/Irwin, 2012.

MLA (9th ed.) Citation

Belch, George E., et al. Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch: An Integrated Marketing Communications Perspective. 9th ed., Global ed. McGraw-Hill/Irwin, 2012.

Warning: These citations may not always be 100% accurate.