Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bingley, UK ; [Cambridge, Mass.] :
Emerald,
2012.
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| Edition: | 1st ed. |
| Series: | Advances in international marketing;
v. 23. |
| Subjects: | |
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