Interdisciplinary approaches to product design, innovation, & branding in international marketing edited by K. Scott Swan, Shaoming Zou.

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Bibliographic Details
Other Authors: Swan, K. Scott, Zou, Shaoming
Format: eBook
Language:English
Published: Bingley : Emerald, 2012.
Series:Advances in international marketing ; 23.
Subjects:
Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9781781900178
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