Making meaning : how successful businesses deliver meaningful customer experiences / Steve Diller, Nathan Shedroff, Darrel Rhea. how successful businesses deliver meaningful customer experiences /

Saved in:
Bibliographic Details
Main Author: Diller, Stephen
Other Authors: Shedroff, Nathan, Rhea, Darrel
Format: Book
Language:English
Published: Berkeley, Calif. : New Riders, c2008.
Subjects:
Marketing.
Strategic planning.
Consumer goods > Purchasing > Psychological aspects.
Service industries > Marketing > Psychological aspects.
Consumer satisfaction.
Relationship marketing.
Tags: Add Tag
lr 1
reference 1

Pilkington Library

Availability details from Pilkington Library
Shelfmark: 658.812/DIL
Copy number Shelving location Availability
Copy [0404083730] Unknown On Shelf

Similar Items