Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
Financial Times Prentice Hall,
2010.
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| Edition: | 4th ed. |
| Subjects: | |
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