Marketing communications a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.

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Bibliographic Details
Main Author: Pelsmacker, Patrick de, 1957-
Other Authors: Geuens, Maggie, 1969-, Bergh, Joeri van den, 1971-
Format: eBook
Language:English
Published: Harlow : Financial Times Prentice Hall, 2010.
Edition:4th ed.
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Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780273721420
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