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Public communication campaigns / editors, Ronald E. Rice, Charles K. Atkin.
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Bibliographic Details
Other Authors:
Rice, Ronald E.
,
Atkin, Charles K.
Format:
Book
Language:
English
Published:
Thousand Oaks, Calif. :
SAGE,
c2013.
Edition:
4th ed.
Subjects:
Publicity.
Advertising, Public service.
Public relations.
Advocacy advertising.
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