Competing in a service economy : how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco, Calif. :
Jossey-Bass,
c2003.
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| Series: | University of Michigan Business School management series.
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| Subjects: | |
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