APA (7th ed.) Citation

Gustafsson, A., & Johnson, M. D. (2003). Competing in a service economy : how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson: How to create a competitive advantage through service development and innovation. Jossey-Bass.

Chicago Style (17th ed.) Citation

Gustafsson, Anders, and Michael D. Johnson. Competing in a Service Economy : How to Create a Competitive Advantage Through Service Development and Innovation / Anders Gustafsson, Michael D. Johnson: How to Create a Competitive Advantage Through Service Development and Innovation. San Francisco, Calif.: Jossey-Bass, 2003.

MLA (9th ed.) Citation

Gustafsson, Anders, and Michael D. Johnson. Competing in a Service Economy : How to Create a Competitive Advantage Through Service Development and Innovation / Anders Gustafsson, Michael D. Johnson: How to Create a Competitive Advantage Through Service Development and Innovation. Jossey-Bass, 2003.

Warning: These citations may not always be 100% accurate.