Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
McGraw-Hill Irwin,
c2013.
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| Edition: | 6th ed. |
| Subjects: | |
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