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Promotional cultures : the rise and spread of advertising, public relations, marketing and branding / Aeron Davis.
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Bibliographic Details
Main Author:
Davis, Aeron
Format:
Book
Language:
English
Published:
Cambridge, UK :
Polity,
2013.
Subjects:
Communication and culture
Advertising
>
Social aspects
Tags:
Add Tag
communications
1
strategic
1
Availability
Description
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