Hidden persuasion : 33 psychological influence techniques in advertising / Andrews, Van Leeuwen & Van Baaren.

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Bibliographic Details
Main Authors: Andrews, Marc (Author), Leeuwen, Mattheis Lars van, 1980- (Author), Baaren, Rickert Bart van, 1975- (Author)
Format: Book
Language:English
Published: Amsterdam, The Netherlands : BIS, [2013]
Subjects:
Advertising > Psychological aspects.
Persuasion (Psychology)
Visual communication.
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