Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.

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Bibliographic Details
Main Author: Samuel, Lawrence R.
Format: Book
Language:English
Published: Philadelphia, Pa. : University of Pennsylvania Press, c2010.
Subjects:
Freud, Sigmund, > 1856-1939.
Motivation research (Marketing) > United States > History.
Subliminal advertising > United States > History.
Advertising > United States > Psychological aspects > History.
Consumer behavior > United States > History.
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