Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
2013.
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| Edition: | Fifth edition. |
| Series: | Always learning.
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| Subjects: | |
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