Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack.
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| Format: | eBook |
| Language: | English |
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Boston, Massachusetts :
Pearson,
2014.
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| Edition: | 6th ed. |
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| Online Access: | https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780273787976 |
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