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Social marketing : influencing...
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Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
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Bibliographic Details
Main Author:
Lee, Nancy, 1932-
Other Authors:
Kotler, Philip
Format:
Book
Language:
English
Published:
Los Angeles :
SAGE,
c2011.
Edition:
4th ed.
Subjects:
Social marketing.
Behavior modification.
Tags:
Add Tag
#dissertation
1
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