Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the 21st century / edited by John M.T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.
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| Format: | Book |
|---|---|
| Language: | English |
| Published: |
London :
Routledge, Taylor & Francis Group,
2013.
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| Series: | Routledge interpretive marketing research series ;
17. |
| Subjects: | |
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