The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham. the looming crisis in brand value and how to avoid it /

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Bibliographic Details
Main Author: Gerzema, John, 1961-
Other Authors: Lebar, Ed, 1943-
Format: Book
Language:English
Published: San Francisco, Calif. : Jossey-Bass, c2008.
Edition:1st ed.
Subjects:
Brand name products > Valuation.
Branding (Marketing)
Brand name products > Case studies.
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Pilkington Library

Availability details from Pilkington Library
Shelfmark: 658.827/GER
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