Gerzema, J., & Lebar, E. (2008). The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham: The looming crisis in brand value and how to avoid it. Jossey-Bass.
Chicago Style (17th ed.) CitationGerzema, John, and Ed Lebar. The Brand Bubble : The Looming Crisis in Brand Value and How to Avoid It / John Gerzema, Ed Lebar ; Foreword by Peter Stringham: The Looming Crisis in Brand Value and How to Avoid It. San Francisco, Calif.: Jossey-Bass, 2008.
MLA (9th ed.) CitationGerzema, John, and Ed Lebar. The Brand Bubble : The Looming Crisis in Brand Value and How to Avoid It / John Gerzema, Ed Lebar ; Foreword by Peter Stringham: The Looming Crisis in Brand Value and How to Avoid It. Jossey-Bass, 2008.
Warning: These citations may not always be 100% accurate.